The Internet Marketing Sweetie’s Oath
As an “Internet Marketing Sweetie” I do solemnly swear not to give up on my business until I have
learned about and successfully applied the following Internet marketing methods to my business:
_ Newsletter: I am writing and promoting an informative newsletter that shows my expertise in
my field and skillfully blends information with promotion of my products and/or services.
_ Search Engine Optimization (SEO): I have learned about SEO and am achieving top
rankings for a number of my key phrases.
_ Content: I have added informational content to my website that provides my visitors with
useful information AND promotes my products at the same time.
_ Publicity: I send out press releases to my local media whenever something new is happening
with my business.
_ Copywriting: I have learned the fine art of web copywriting and applied it to my website, so I
can effectively persuade my visitors that my products are the best.
_ Pay-per-Click: I have educated myself in pay per click advertising techniques and perfected
my technique using Google AdWords (highly recommended) or Overture.
_ Website Statistics: I have analyzed my website
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The Internet Marketing Sweetie’s Oath
September 2, 2008 by makewayStart ppc
August 21, 2008 by makewayTo begin, make sure that your PPC campaigns are following the B2B pay per click marketing basics. For example:
• Focus your ad groups around a theme
• Don’t mix multiple concepts together into the same group. If you have more than one concept in a group, split them out.
• Use targeted landing pages for each ad group
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For tips, see Marketo’s eBook, Building Effective Landing Pages.
The other thing you need to get started is the right pay per click tool chest. Make sure you are using some sort of conversion tracking. You should also want to invest in some pay per click software tools to help with bidding, keyword management and discovery, and landing page creation.
Also, consider turning off the Content Network (Google AdSense), especially if you are budget constrained. Many B2B marketer get poor quality traffic from the Content Network, yet the clicks from the Content Network can use up 80% or more of their budget. For some companies, the instant results from turning it off and letting the budget go to Google Search are dramatic. If you believe you should use the Content Network, I recommend creating a separate campaign for it. This lets you manage how much of your budget goes to it, and lets you write ads that are better suited for people who are browsing rather than searching.
Next, you should manage your PPC spending with bids, not budget. Using the AdWords budget control to manage spending can result in fewer clicks and higher cost per click, since the way that AdWords ensures you don’t exceed your budget is by limiting the number of times your ad is displayed (which limits clicks).
Many others have shared useful tips for optimizing pay per click campaigns. Here are some favorites:
• Seven Habits Of Highly Effective Pay-Per-Click Advertisers
• How to Lower Your AdWords Minimum Bid
• 5 Tips For Stagnant PPC Ad Groups
• Things You Shouldn’t Care About in PPC
Routines to optimize B2B Pay Per Click in four hours a week
The routine breaks the week into 2 two-hour blocks, one focused on finding and improving your winners, the other on optimizing your poorly performing ad groups. It’s up to you whether you spread each block across two days or do both at the same time.
Block One — Improve The Winners (2 hours)
Begin by finding the areas where you are doing well. Although not necessarily obvious, you can usually drive a bigger improvement in your overall results by putting more into your top performers than by spending time tweaking your poor performers.
Take a look at the performance statistics for one of your campaigns, and sort the results by descending number of Conversions. (For B2B advertisers, I recommend using the last 30 days of data, unless you have very high volumes.) These are the ad groups that are really driving your business. For each of these hot ad groups, here are some ways you can add more fuel to the fire.
Welcome to the exciting world of Internet marketing!
July 16, 2008 by makewayThis guide has been prepared to address the rapidly growing interest in Internet marketing, as
managers are beginning to understand the amazing cost-benefits of this powerful new medium
for businesses of all sizes.
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In this guide, you will find both high level thoughts on how Internet marketing can be of use to
you, as well as practical lessons and guidelines learned from our experience with many different
clients. To reflect this, the book has been divided into three primary sections:
•
Section 1: Why Internet marketing – the value of this exciting new medium
•
Section 2: Planning the program – Internet marketing strategy
•
Section 3: Getting it done – practical guidelines for effective Internet marketing initiatives.
What you see here is as much a reflection of client wisdom and expertise as our own, and we feel
truly privileged to be in such an exciting business where the opportunities for growth and personal
learning exist every day.
I hope you find much of value to you and your company in these pages. We are convinced that
Internet marketing offers amazing value creation opportunities to many companies, and we are
delighted to share our thinking and enthusiasm with you. Please use this material as a basis for
designing and implementing your own Internet marketing programs.
SEO Tools And Resources – Quick Referance Guide
July 9, 2008 by makewaySearch Engine Optimization, Internet Marketing, or any sort of practical, web-related knowledge has four
pillars:
l Passive learning – through books and courses (such as this newsletter).
l Experience – by practicing what you have learnt.
l Active Learning – interaction with other people in your field of interest, sharing knowledge and
gaining from their experience.
l Industry Support – tools that can help you do your work better.
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An email course like the one you are reading right now usually covers a mixture of all four: I talk to you
about different strategies, show you how to use tools to build links or optimize your web pages, I aim to
focus this course by writing about what you want discussed, and I occasionally tell you about new tools that
you can use to speed up the optimization process.
Today I’ll tell you about two dedicated methods of learning website promotion and optimization: SEO
forums and SEO tools. Not only are these resources completely free, they are (and should be) an
essential part of any webmaster looking to build a serious online business.
SEO Forums
There are several high quality forums to get you right in the middle of webmasters and online business
owners (just like you) trying to increase their web site traffic, conversion rates and sales. If you are looking
for discussions on cutting-edge information regarding search engines, these forums are the place to go.
More often than not, forum members tend to help out newcomers, so don’t be afraid to participate in forum
conversations and threads – just remember to keep your posts relevant.
All the forums listed here have free registration, but some forums have separate members’ only sections as
well.
How to control the number of pages of a Supplemental Dominion in Google
June 18, 2008 by makewayAs is known, Google maintains an index parallel to the main index. This index contains all the supplementary pages as Google have been erased from a domain, returning a 404, or is no longer the links can be achieved through natural domain.
Only when the browser can not find more search results for a given, then Google shows these additional results. For this reason, if Google has moved the pages of a website to further its index, this site disappears almost entirely on the rankings.
In recent months, many projects have appeared only as additional results exist without a reason clear. For this reason, many webmasters were looking for ways to know what additional pages in a website.
A few days ago I read in a forum on a way to control the additional pages of a domain or using a small trick: site: my-dominio.com *** the result of this search shows the list of pages that are as Supplementary.
