This guide has been prepared to address the rapidly growing interest in Internet marketing, as
managers are beginning to understand the amazing cost-benefits of this powerful new medium
for businesses of all sizes.
Dallas Search Engine Optimization Company
In this guide, you will find both high level thoughts on how Internet marketing can be of use to
you, as well as practical lessons and guidelines learned from our experience with many different
clients. To reflect this, the book has been divided into three primary sections:
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Section 1: Why Internet marketing – the value of this exciting new medium
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Section 2: Planning the program – Internet marketing strategy
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Section 3: Getting it done – practical guidelines for effective Internet marketing initiatives.
What you see here is as much a reflection of client wisdom and expertise as our own, and we feel
truly privileged to be in such an exciting business where the opportunities for growth and personal
learning exist every day.
I hope you find much of value to you and your company in these pages. We are convinced that
Internet marketing offers amazing value creation opportunities to many companies, and we are
delighted to share our thinking and enthusiasm with you. Please use this material as a basis for
designing and implementing your own Internet marketing programs.
